CV

Career

Experience

Nearly three decades building and scaling digital commerce systems through multiple waves of technological change.

PresentMinneapolis, MN

Building and trading

Running business automation experiments to find out how much can operate without people, and trading my own capital. The software I build for myself is the same software I end up building for everyone else, which is the point.

  • Two business automation experiments, running in deliberately different markets so the answer isn't a fluke of one niche. The question is how much of a business can be operated end to end by AI, with revenue landing and customers served and nobody on staff. Both are profitable at a tiny scale.
  • Loom. A meta-orchestrator that drives coding agents in closed, self-verifying loops with worktree isolation, tiered verification and visual sign-off gates. This is what the companies above run on.
  • Ten years trading my own capital, and the Trading Command Center I built around my own research process.

"Adam is a great thought leader and leader of people. He has an uncanny ability to assemble a strong team, and intellectual curiosity to present alternative perspectives to help people understand and visualize opportunity."

Jatinder Singh, VP, Global Head of Digital Transformation
03/26 – PresentMinneapolis, MN

Strategic Advisor

W3 Strategic Management Services

Shawn Aronson built W3 to give founder-led and owner-operated companies between $5M and $50M the finance function they cannot yet hire. Isotropic Solutions and I joined to bring the automation underneath it.

  • Shawn owns the CFO half: cash forecasting, board reporting, KPI ownership and investor models.
  • I bring the sales analytics, workflow automation, agents and the reporting architecture they sit on.
  • Engagements run 90 days. Discover in weeks 1 and 2, design through week 6, build through week 10, optimize through week 13.
2023 – PresentMinneapolis, MN

CEO

Isotropic Solutions

Seran Devaraj founded Isotropic Solutions. I came in afterward and now run it as CEO. The work is governed agent workforces: agents do the operational work, a person signs off, and every decision keeps its evidence.

  • Deployed AI-powered recruitment systems. 65% reduction in screening time, 42% cost reduction, 3.8x improvement in qualified candidate identification.
  • Built financial operational analytics for strategic decision support across multinational organizations.
  • ETG, a global agricultural commodity trader turning over $8B across 250 business units, where we build the trading and analytics software. Central Bank of Oman and Vietnam International Bank both delivered.

"Adam is a driven and inspirational leader who works tirelessly to ensure his teams are fully aligned on vision, mission, and priorities. His integrity is unparalleled."

Melody Lacey, Leadership & Career Coach
01/20 – 02/22Minneapolis, MN

Principal Consultant

Provided C-suite executive support for enterprise-scale digital commerce projects, developing growth strategies and optimizing business efficiency.

  • Advised key vendors on commerce architecture and investment management.
  • Developed team structures and process management frameworks for complex digital transformations.
  • Aligned technology roadmaps with business outcomes for high-growth initiatives.

"Adam has not only enabled our team to move the project forward at a speed that meets our goals, but also helped our organization grow in our skill regarding the management of this type of initiative."

Cathleen Jacobson, Media, Digital Marketing & Ecommerce
2010 – 12/17Minneapolis, MN

Co-Founder and CEO

Echidna

Led cross-functional teams and implemented strategic direction for key clients including Liverpool, Mr. Price, and Kohl's. Scaled the organization from ground up.

  • Onboarded 200+ employees, maintaining a stellar 4.7/5 Glass Door employee rating.
  • Drove >$10m in annual revenue through strategic industry partnerships.
  • Finalist for Magento's 2016 'Most Innovative' award.

"Adam exemplifies what it is to be a great leader by courageously pursuing his passion, clearly communicating his vision, and building a great team who have been exceptional partners."

Theresa Kuske, VP of Marketing & CX
06/09 – 06/10Bentonville, AR

Head of E-commerce Marketing and Operations

Managed diverse portfolio of cross-functional operational initiatives to maximize customer acquisition, marketing ROI, and user experience.

  • Managed $10m budget influencing 80% of $700m annual revenue.
  • Attained 150% revenue growth and 100% ROAS improvement.
  • Implemented corporate mobile strategy resulting in $8m bottom-line profit.

"Adam is results driven and was highly respected within the organization. He listens to his customers, anticipates their needs and delivers every time."

Don Byrd, EVP, Walmart and Sam's Club Team Leader
01/08 – 06/09Bentonville, AR

Senior Manager, E-Commerce Strategy

Responsible for developing strategies, building business cases, and executing transformational projects.

  • Managed budget of $56m for a 24-month enterprise project.
  • Coordinated activities of executive steering committee, CIOs, and VPs.
  • Aligned technology roadmaps with company vision.

"Adam has a strong understanding of eCommerce, Marketing, and Digital Analytics. His heritage in technology serves him well. Understanding the technical considerations that affect delivery of innovative designs and functionality."

Sam Gardsbane, Consultative Seller & Technologist
01/06 – 01/08Bentonville, AR

Senior Project Manager

Planned and implemented project management activities including budgeting, onboarding, and supplier sourcing.

  • Led 70+ employees, serving as substitute for VP and Director.
  • Ensured strategic roadmaps for 70+ technology products.
  • Improved SEO and on-site personalization for 90% of online users.

"His creative approach to our challenges was invaluable. His talent as a project manager coupled with his experience both in the business and technical environments is very unique and difficult to find."

Heather Workman, Winning Relationships, Hi-Q Group
01/04 – 06/06Bentonville, AR

Senior Programmer Analyst

Analyzed, designed, wrote, and tested new programs while streamlining application design and deployment.

  • Drove sales increment of 25% and attracted 3.5m daily page views.
  • Utilized Struts, Tiles, IBM WebSphere, and DynaCache technologies.
  • Developed and led team managing the company's information system website.

"Adam is an exceptional business lead. He has a strong understanding of the technology coupled with a solid understanding of business requirements."

Doug Gaffney, Founder & President, On Target Services Group

Ventures

Co-Founder, Penny's Coffee

2016 – 2020

Voted "Best Coffee Shop 2017" by City Pages. Four locations in Minneapolis with a full-scale bakery, coffee, and crepes.

Education

BS in Computer Science

Oklahoma State University, 2003

Foundation in systems thinking, algorithms, and software architecture.

Next Step

Builder + partner,
not just advisor.

From enterprise systems to AI agents. Adam builds alongside you, not from the sidelines.