About
Strategic advisor for AI strategy, digital commerce transformation, and board & executive advisory. Nearly 30 years of operating experience from Walmart and Sam's Club to founding a 200-person global digital agency.
Who Adam Roozen is
Adam Roozen is a strategic advisor who helps companies navigate significant technology transitions, particularly around AI adoption, digital commerce transformation, and enterprise technology strategy. He works directly with founders, CEOs, executive teams, and boards.
What distinguishes Adam's work is the depth of operating experience behind it. He has built and led digital commerce at global scale. Not studied it, not consulted on it from a distance. He was inside the organizations making the decisions that he now advises on.
At Sam's Club, he ran e-commerce marketing for a $700M channel during a period of transformational growth. At Echidna, he co-founded and scaled a global digital agency to 200+ employees serving some of the world's best-known retail brands. He knows what it takes to move an organization through a technology inflection point because he has done it, repeatedly, at scale, with real consequences.
His current advisory work focuses on the AI inflection, helping organizations understand where AI creates genuine business value, build the infrastructure and governance to deploy it, and sequence investments to create durable advantage rather than just running experiments.
Career
2004 – 2006
Walmart
Programmer Analyst → E-Commerce Leader
Joined Walmart as a programmer analyst and moved into digital commerce leadership as the company was building its online presence. Part of the team laying the foundation for what would become one of the largest e-commerce operations in the world.
2006 – 2010
Sam's Club (Walmart)
Head of E-Commerce Marketing
Led e-commerce marketing and operations at Sam's Club, managing a $10M budget that influenced 80% of $700M in annual revenue. Achieved 150% revenue growth, 162% email sales increase, and $8M profit from a mobile commerce strategy built from scratch.
2010 – 2017
Echidna
Co-Founder & Executive Leader
Co-founded and scaled Echidna into a 200-person global digital commerce agency serving blue-chip retailers including Michael Kors, Kohl's, Jelly Belly, Wolters Kluwer, and Dubai Duty Free across three continents. Clients achieved results including 300% mobile sales growth and significant revenue growth across major platform transformations.
2023 – Present
Isotropic Solutions
CEO & Strategic Advisor
Working directly with founders, CEOs, executive teams, and boards on AI adoption strategy, digital commerce transformation, and high-stakes technology decisions. Current engagements span financial services, retail, healthcare, global supply chain, and professional services.
By the numbers
150%
Revenue growth at Sam's Club e-commerce
$700M
Annual revenue influenced as Head of E-Commerce Marketing
200+
Employees at Echidna under leadership
65%
Reduction in AI-powered recruiting screening time (Isotropic Solutions)
30 yrs
Operating experience in technology and digital commerce
How Adam works
Adam works directly with leadership. Not through teams of junior associates. Every engagement involves direct access to Adam's thinking, experience, and judgment.
He is selective about who he works with. The engagements that produce the best results are with organizations that have a genuine problem and a leadership team committed to solving it. Not companies looking for a slide deck to justify a decision that's already been made.
Engagements range from focused advisory sessions and strategy sprints to ongoing retained relationships with boards and executive teams. The right structure depends on the problem.